Archive - In The AIrena

"Be Different" doesn't work for building products anymore

We are in the middle of the biggest red ocean I have ever seen in software development.

Oct 6 •

August 2025

Part 5: Your Action Plan for the New Distribution Era

AI is breaking traditional marketing. SEO is fading, ads are saturated. Your action plan for the new distribution era is here: master AIVO, create viral…

Aug 25 •

Part 4: The Rising Power of Trusted Curators

As AI creates a flood of software, distinguishing quality from 'slop' becomes impossible. Buyers will abandon traditional discovery and turn to trusted…

Aug 25 •

Part 3: Going Viral with Product-Led "Visual Wow" Moments

How do products skyrocket from $0 to $10M ARR in months? Through "Visual Wows." In today's visual social media landscape, viral distribution comes from…

Aug 25 •

Part 2: Winning the New AI Search Game with GEO/AIVO

User search is shifting from Google to AI chats like ChatGPT. Winning this new gatekeeper to discovery requires AI Visibility Optimization (AIVO), the…

Aug 25 •

Distribution in the Era of AI: A 5-Part Series

AI makes building software easier, but distribution harder. As AI tools create a flood of new content and ads, old channels like SEO, social media ads…

Aug 25 •

July 2025

Junior Roles Aren’t Going Away

From: iamcharliegraham.com

Jul 8 •

May 2025

The Rise of Vibe-Coding for Non-Developers

How AI is giving non-developers superpowers (until it isn’t).

May 13 •

April 2025

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